NEW BOOK — AVAILABLE NOW
Move
Your
BUT
You're not stuck because you lack talent, drive, or opportunity. You're stuck because of a single word sitting right in the middle of every excuse you've ever made.
A NO-NONSENSE GUIDE FOR EMERGING LEADERS TO GET UNSTUCK AND ACCELERATE
WHO THIS BOOK IS FOR
This book is for you
if any of this sounds familiar.
THE PROMOTED LEADER
You got the title. Now you're staring at the ceiling at 3:17 AM wondering why it still feels like you're driving with the parking brake on. You're good at your job — and somehow that's the problem.
THE STUCK HIGH PERFORMER
You've been saying "someday" for long enough that someday has become its own address. You know exactly what you want. You just keep building a really solid case for why you can't have it yet.
THE CEILING HITTER
You've maxed out the approach that got you here. The grind isn't working the way it used to. You don't need more motivation — you need a different system. This book is that system.
INSIDE THE BOOK
One framework.
Three moves. Zero fluff.
Every chapter maps to a real tool, a real story, and a real action. The B.U.T. Framework is the backbone — but it's the stories that make it stick. Claire at 3:17 AM. The dog on the nail. The cheater bar. Mary. These aren't hypotheticals. They're the real ones.
BLUEPRINT YOUR SUCCESS
Most leaders are climbing a ladder leaning against the wrong wall. Before any execution, you Blueprint exactly what success looks like — using real tools, not vision boards.
The Performance Dashboard
The +2 Rule
The Wrong Wall
UNCOVER THE BLOCKS
Two types of blocks: Mindset Blocks and Skills Gaps. You can't fix what you won't name. This section digs past the surface excuse to the root belief — using the 5 Whys and the Traffic Light Audit.
The 5 Whys
Traffic Light Audit
The Four Horsemen
TAKE CONTROL
Execution without brute force. Physics over muscle. This section gives you the exact tools to create momentum without burning out — starting with the smallest possible lever.
The Tiniest Lever
The 10-80-10 Rule
Circles of Control
MEET THE FOUR HORSEMEN OF STAGNATION
THE IMPOSTER
"Success is for other people. I don't belong here."
THE PERFECTIONIST
"If I can't do it perfectly, I won't do it at all."
SCARCITY MINDSET
"If I give, I'll have less. The pie is only so big."
THE VICTIM
"My problems are always caused by someone else."
ABOUT THE AUTHOR
A guy from
Mayberry who
figured some stuff out.
Kelly Moser grew up in Mt. Airy, North Carolina — the real-life inspiration for Mayberry. He's worn rubber boots on a job site and a suit in a boardroom, and he's been stuck in both.
Over the last two decades, he's coached hundreds of leaders — CEOs, founders, top performers, and the newly promoted — through the exact same wall they keep running into. The BUT.
Move Your BUT is the book he wished existed when he was sitting on his own nail. Direct, story-heavy, and built for leaders who are done with excuses — including the ones they tell themselves.
FREE WITH THE BOOK
The Emerging Leader's
Toolkit.
Every chapter of the book has a companion tool. The Toolkit puts all 14 of them in one place — videos, worksheets, and implementation guides — so the framework doesn't just live in your head.
It's not a generic bonus PDF. It's a working system built to run alongside the book, chapter by chapter.
The Performance Dashboard (interactive)
The Traffic Light Audit
The 5 Whys Worksheet
The Circles of Control Exercise
The 10-80-10 Delegation Framework
The Tiniest Lever Planner
The Bitch Timer Protocol
+ 7 more tools, one per chapter
THE EMERGING LEADER'S TOOLKIT
MoveYourBUT.com/Toolkit
14
TOOLS. ONE PER CHAPTER.
Free for every reader. Enter your email and get instant access to all 14 tools, plus a video walkthrough for each one.
WHAT READERS SAY
Before working with Kelly, I was overwhelmed by the demands of my business and personal life. Kelly's coaching gave me the tools to reclaim my time. I now have the freedom to pursue my passions beyond work — I even started coaching my son's baseball team, a dream I never thought I'd have time for.
Kelly improved my way of thinking about situations that would keep me stuck and kept me moving forward. He is worth knowing and working with. I can't say enough about him — I adore and respect him and will always keep him in my world.
Kelly's coaching doesn't just focus on individual growth — he's exceptional at developing high-performing teams. Under his guidance, we've strengthened our team's cohesion, communication, and leadership. The results have been astounding.
GET THE BOOK
Stop reading about
moving your BUT.
Actually move it.
Order the book, get free access to the Toolkit, and start working the framework this week. Not someday. This week.
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